My lifelong goal was to be an NBA scout. I quit my day job and started NBAProspects.com to showcase my work and break into the league. After spending my savings attending NBA events and building relationships, I landed my first opportunity with the Dallas Mavericks’ G-League team, the Texas Legends.

Realizing I needed a unique edge, I started scouting local high school games in Toronto. Day by day, I built The Monday Report, which became Canada’s #1 subscription basketball scouting service, helping NBA and NCAA teams recruit top Canadian prospects. But when coaches and players recognized my name more than my brand, I knew I had to build something bigger—Monday.

To boost brand awareness, I created Monday University-style hoodies, worn by top Canadian prospects and NBA players. Then came hats—my go-to accessory—easier to produce, one-size-fits-all, and perfect for the culture. I saw a gap at the intersection of basketball and fashion, but I had no clue how to build a brand. My sister, a Swiss Army knife in the fashion industry, stepped in—handling socials, campaigns, and photoshoots—while I focused on the vision.

After countless samples, we found the perfect trucker hat. I wore it to games, and the response was insane. That’s how Monday Hoops Club was born.

For years, sending out scouting reports every Monday symbolized my dedication. That same consistency built our brand. Success isn’t a straight line—you have to adapt, be self-aware, and differentiate yourself. But if you stay persistent, like I did every Monday, you’ll figure it out.

Chase your dreams in the best-fitting hat on the market.

– The Monday Team, Steph & Wes Brown